LOST AND FOUND ARTS CAFE

The following content is used only for study purpose of ARL206 Introduction Having an online presence is crucial in the contemporary world and managing it can be a hectic burden.  People appreciate it when they can find art and food in one place because after all, food is art.  With a good strategy, it can... Continue Reading →

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BLOG POST RELECTIVE

The following content is used only for ARL206 Introduction Social media is a new form of marketing and relatively all businesses are aware of it, if not using it in their marketing plans.  Social networking can only be compared to the internet hysteria of the 1990s where the internet was the new word in town.... Continue Reading →

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SOCIAL MEDIA AND ETHICS

Either: A. Discuss a case study of unethical use of social media by an organisation; or B. What are the major ethical considerations of PR practitioners when using social media and what actions can PR practitioners take to ensure they communicate ethically? The following content is only for study purpose only of class ALR276 week... Continue Reading →

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SUMMER EVENT OF SHARING A COKE

The following content is used for assessment of ARL279 only. ​​ 1.0 “Summer Event of Sharing a Coke” Coca-Cola is widely known for the manufacture of non-alcoholic beverages and syrups (Coca- Cola, 2017). According to the Coca-Cola website (2017), it is an American multinational Company that has had successful public relation event campaigns throughout the... Continue Reading →

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BRANDS AND BRANDING CULTURE.

Christine Harold, “Brand you!: the business of personal branding and community in anxious times”, in Matthew and West McAllister (eds.), The Routledge companion to advertising and promotional culture, Routledge, New York, 2013, pp 341-56.   In her assessment of personal branding, Harold locates the phenomenon as both symptom of and response to neoliberalism and the... Continue Reading →

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SOCIAL MEDIA IN COMMUNITY RELATIONS AND ONLINE ACTIVISM.

Either: A.Write/produce an opinion piece on the weight of online activities (e.g. a like on Facebook, following an NGO’s Twitter account etc.)B.How can social media be used to build strong and connected online communities?  The following content is used for study purpose of ARL206 week seven. Weight of online activities In the past few years,... Continue Reading →

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SMART TECHNOLOGY/SMART ADVERTISING.

  The following content is used for study purpose only of ALC202 week six. Christina Spurgeon, “From the Long Tail to Madison and Vine”, Advertising and new media, Routledge, London, 2008.   Spurgeon argues that the longstanding distinction – and hierarchical evaluation – between informational and creative/persuasive advertising has always been problematical, but it is... Continue Reading →

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MOVING CONTROVERSIAL PRODUCTS.

  The following content is used only for study purpose of ALC202 week five Katherine Toland Frith and Barbara Mueller, “Advertising of Controversial Products” in Toland and Mueller, Advertising and Societies: Global Issues, 2003, pp. 171- 222.   Frith and Mueller argue that an analysis of how controversial products have been marketed is particularly revealing... Continue Reading →

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ADVERTISING AS AN INDUSTRY

The following content is used for study purpose only of ALC202 week four. Winston Fletcher, “How the Advertising Industry is structured” in Advertising: a very short introduction. Oxford University Press, New York.   The two readings for this week by Winston Fletcher offer a concise overview of the development and structure of the modern advertising... Continue Reading →

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ANALYSING DISPLAY ADS, THE STRUCTURE OF SIGNS.

The following content is used for study purpose only for class ALC202 week three. Peter Lyth. 2009. "'Think of her as your mother’: Airline advertising and the stewardess in America, 1930-1980." Journal of Transport History 30 (1): 1-21.   This reading by Lyth about the evolution of airline advertising is a good example of the... Continue Reading →

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COKE SODA ADVERTISEMENT

The following content is for study purpose only of class ALC202. The advertisement is the appeal that purpose to draw the new customer to the business or products. Business uses a wide range of options from traditional to newer in an attempt to accomplish their goal and visions. For Coca-Cola Company, advertisement has been a... Continue Reading →

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SOCIAL MEDIA IN MEDIA RELATIONS

The following content is only used for ARL206 week six Either: Find four journalists/reporters on social media (from different media outlets) and start following them. Comment on the type of content they share and who they engage with; or How can PR practitioners use social media to build or strengthen media relationships? Are online media... Continue Reading →

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ORIGINS OF CONSUMER CULTURE/ADVERTISING

The following content is used for study purposed only of ALC202 week three. T.J. Jackson Lears, “From Salvation to Self- Realization: Advertising and the Roots of Consumer Culture, 1880-1930” in The Culture of Consumption: Critical Essays in American History, 1880-1980, ed. Richard Wrightman and T.J Lears, Pantheon Books, New York, pp. 1-30 In this classic... Continue Reading →

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SOCIAL MEDIA AND REPUTATION MANAGEMENT

The following content is only used for ARL206 week five  Blog topic: The importance of monitoring social media managing online reputation. How can PR practitioners monitor what is being said online and how can they communicate to negate damage to the organisation's reputation? The monitoring of online communications by an organization is an important aspect of... Continue Reading →

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SOCIAL MEDIA TACTICS

The following content is used only for ARL206 week four Either: A. Interview a PR practitioner or PR student about their experiences using social media for PR purposes; or B. Sign up for a new social media account with a social media site you don’t currently use. After using the site for a week, blog about... Continue Reading →

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WRITING FOR SOCIAL MEDIA

Who do you think uses social media effectively? What do you notice about their messages and styles used with different social media sites? Basically, social media are computerized technologies that enhances the creation and sharing of information, ideas and other forms of expression via network system. Some of most used social media sites includes the Facebook,... Continue Reading →

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RESEARCH, PLANNING AND EVALUATION

The following content is used only for ARL206 week two. This week you have options for your blog post topic, either: A. Undertake content planning for your blog. Write about the process and any tools you are using; or B. What are the best tools available to PR practitioners to research and evaluate social media content? ... Continue Reading →

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INTRODUCTION AND OVERVIEW

The following content is used only for ARL206 week one. Your first blog post. Introduce yourself and your blog to your readers. Consider your experiences so far with blogs and blogging and your social media consumption. Also think about what you are hoping to get out of this unit and the blogging process. You could... Continue Reading →

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STAR AND CELEBRITY IMAGES-WEEK TWO

Geraghty, Christine. “Re-Examining Stardom: Questions of Texts, Bodies, and Performance”. Stardom and Celebrity: A Reader, edited by Su Holmes and Sean Redmond. London: SAGE, 2007.    Gledhill’s essay is an attempt to rethink and broaden some of the traditional categories used to analyse stardom. Why does she think it is important to “re-examine stardom”? The... Continue Reading →

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STARDOM AND CELEBRITY-WEEK ONE

      Dyer, Richard. “Stars” and “Heavenly Bodies”. Stardom and Celebrity: A Reader, edited by Su Holmes and Sean Redmond. London: SAGE, 2007.   These two excerpts come from Dyer’s pioneering analyses of film stardom. They are a little dense – especially, the first one -- so don’t get discouraged if you struggle with... Continue Reading →

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DEFENDING AND CRITIQUING ADVERTISING

The following content is used for study purpose only of ALC202 week two. Fletcher, Winston, 2010. “What does advertising do?” Advertising: a very short introduction. Oxford University Press, New York Advertising is “surprisingly hard to define with precision” asserts Fletcher at the start of this chapter. What definition does he prefer and do you think it is... Continue Reading →

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THE BEGINNING OF ITS LEFT OVER.

Intro: Back in Trimester one, I was studying ALC304 but I haven't represented in blog post due to writing it down in notebooks. Since the development in social media was taking into another level, I created blog post for the study purpose of the unit ALC203, I realised it was so much convenient to express... Continue Reading →

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