The following content is based on reading and research of WEEK FIVE LECTURE OF UNIT ALC203
So omnipresent has celeb culture becomes in present-day world’s life, the United States of America included that majority currently instigate to hear a good deal concerning an occurrence acknowledged as the culture of celebrity. Notably, the jargon (culture) might have ceased to stand in majorities’ minds for the traditional congeries of linguistic forms, kinship patterns, relations, and institutions as earlier thought by anthropologists. Thus, the terminology in this scenario has been associated with the general institutional character and emotional atmosphere that surrounds the concept of celebrity. On the other hand, according to Boorstin (1963, pp.239-242), star defines “a person who is well-known for his well-knowingness.” Ideally, this definition points to the fact that a superstar is one who is celebrated for being legendary. Worth noting, as a predominant phenomenon in the modern civilization, celebrity culture’s primary mechanism depend on the stars’ strength to stretch certain tenacities.
On the contrary, unlike the significant figures in the ancient era, the contemporary celeb is made via the superfluity of media profile-raising so as to lure the attention of the audiences on the “big names.” Thus, in as far as media systems are concerned, some key activities or aspects characterize the appeal of celebrity culture, and they include the following. Firstly, celebrity culture has created the notion that entertainment stars can also be active in other spheres of life, such as social, business, and political life. Secondly, there is an increase in the commercial application of celebs, otherwise known as celebrity strategy. Therefore, with the increased globalization, the integration of celebrity culture is increasingly becoming a commercial approach. As a result, many celebrities have adopted to the culture and business of using the social media, which consequently has the ability to impact its audience, either positively or negatively.
Thi Bao Chau Tran
Boorstin, D 1963, The Image, Or, What Happened to the American Dream, Penguin, pp.239-242
Detail key images and other factors that are necessary for communicating certain information to the audience. Most of the messages are passed through different elements such as graphics and known figures. The celebrities are part of the representation media in the current society. They have dominated the televisions, radio, and social media sectors in the society. The celebrity activities in social media are part of the important revolutions in the mass media and other areas. The businesses and other areas tend to use celebrities in advertising.
The celebrities are recognized in media communication based on the advertisement activities. They tend to communicate more about a product in most of the ads (Marshall, 2010). Their fame and personality are attractive to the audience. The element of using the status and the position of the celebrity in advertising is a significant action that would affect how they are part of presentational media. Moreover, they represent a certain culture and influence in their existing culture. Therefore, celebrity activity affects communication practice and may attract the attention of the audience.
The celebrities are also a representation of fashion in media. Most of the media channels aim at passing trends and sense of style to the audience. The celebrity representation in media is based on their ability to portray the feeling of fashion and attract other possible audience especially in the social media and magazines (Ward, 2017). The celebrities tend to influence the audience to adopt a different cultural perspective. In this case, the celebrities are the centre of the messages as they are part of the intended information passed through given channels. Celebrity activities are diverse and influential in communicating diversified messages. Their images and voices form a substantial part of media communication.
Thi Bao Chau Tran
Marshall, P., 2010. The promotion and presentation of the self: celebrity as marker of presentational media. Celebrity Studies, 1(1), pp.35-48.
Ward, J., 2017. A Content Analysis of Celebrity Instagram Posts and Parasocial Interaction. [online] Inquiries Journal. Available at: <http://www.inquiriesjournal.com/articles/1478/a-content-analysis-of-celebrity-instagram-posts-and-parasocial-interaction> [Accessed 5 Apr. 2017].