- The following content based on my understandings about copyright, based on recommended readings from lecture notes, and books with relating topic, available in Deakin Library.
- This will be more about copyright that I have just found out. For study purpose only of unit ALC203.
Social media has greatly changed the world today and most people depend on it to get informed since it provides instant information from various fields all over the world. Consequently, people have the chance to communicate with others fast regardless of the distance. Everything has been made easier with social media because they can quickly reach the potential buyers. With the major purpose of enhancing communication, no one is limited from participating in the social networks, and so various individuals post their publications, blogs, poems or songs that may be useful to other individuals. However, there is the possibility of others copying the already written work in the social media. For that reason, there are set of rights that protects the originality of every work in the social media, known as the copyrights. The paper explains the use of copyrights in social media and precisely focuses on how to use it and the good time to use it. It also explains the how long one can use a copyright.
Usually, the person who produces the work posted in the social media is the owner. Nevertheless, the owner assigns the copyright to the publisher, which is as stated under the condition of the publication of the work. The publisher gets the copyright in compensation for the cost of producing the work. The author is then paid an advance fee for writing the work and later paid the royalties, which is the portion of the money got after selling the book. The payment of the royalties is done after the publisher has regained the amount paid to the writer as an advance fee (Leaffer, 2010).
The copyright holder, who may not necessarily be the author of the book, has the right to reassign the right to another party if need arises at a fee. Therefore, any person who copies the work and is not the legal copyright holder is violating the law. Placing the copyrighted content in the social media, means that the owner has allowed the public to view and use the material. Therefore, it is the right time to use the copyrights to protect this work from being copied by the public users. The most appropriate time to reduce the cases of copying is by placing a statement in the sites that warns the users that the article is copyrighted. An example of such statements is “COPYRIGHT 2017 (c) ESET, ALL RIGHTS RESERVED” (Elefant, 2011).
There are cases when one may need to use an item from the social media whose originality is already protected. First one must note that it is wrong to copy any work with a copyright without the permission of the copyright holder ad so must get the permission before any use. However, there are certain circumstances when one is allowed to copy the copyrighted items. Provided that one does not copy the whole work but rather just quote a small part of the material, then it becomes right to use it. The power is modified by the Copyright Act and it is called the “fair use” doctrine. The doctrine limits the range of copyright by a reasonable rule of motive. The act states that use of copyrighted materials for specific aims such as research, news reporting, teaching, criticism is not considered as violation of the law is not wrong. For example, if one uses the idea of another person to proof a fact when conducting a research, or when another individual uses the expression in a copyrighted work to criticize a concept or in teaching, then it is not against the law (Mills, 2012).
The validity period of a copyright of a material is determined by various factors one of them being whether the item has been published already or not. The general policy for all the items produced after 1st January 1978 under the copyright protection states that a copyright of the work lasts until seventy years after the death of the holder. In the case of a reassigned copyright, the term is ninety-five years after the date of its first publication (Pallante, 2012).
Copyrights has been of great help especially to the authors and publishers of books, articles and other items that are placed in the social media. It ensures that credit goes to the right person for the work done. Therefore, copying of such materials by anyone who is not a copyright holder, is considered a violation of the law. However, there are unique cases when the use of copyrighted work is allowed as protected under the Copyright Act. The examples include the use of a just small part of the material or the use of the work for purposes such as teaching, research, scholarship or criticism. Copyright ensures that the time and resources used by the owner or the publisher and not wasted and so it is an issue worth considering.
I hope the music is not too bad though.
Thi Bao Chau Tran
Elefant, C., 2011. The power of social media: legal issues & best practices for utilities engaging social media. Energy LJ, 32, p.1.
Leaffer, M.A., 2010. Understanding copyright law. LexisNexis.
Mills, A.J., 2012. Virality in social media: the SPIN framework. Journal of public affairs, 12(2), pp.162-169.
Pallante, M.A., 2012. The Next Great Copyright Act. Colum. JL & Arts, 36, p.315.