• IĀ didn’t fullyĀ understand the term Media 2.0 at the beginning of the unit, even thoughĀ I read and searched on Internet as anĀ obligation. I just couldn’t get it Ā because I wasn’t interested in knowing it.
  • By now, after using it moreĀ often, knowing it from doing it. I am confident to write about it.
  • The following content is based on my understandings about Media 2.0, the differences between media 2.0 and media 1.0, my vision for the future of media andĀ  examples to demonstrate my knowledge about it. Recommended references from study notes and books available at Deakin Library.


The media 2.0 in simple terms is the modern state of the online technology and it includes social media sites such as Facebook, Twitter, Instagram and other social media platform (Aghaei et al, 2012, p.1). The current state of the social media platforms described by the media 2.0 is a user interactive and collaborative, it allows the user to generate their own content, and it is easy to use. This current version of the online technology enhances communication and it has a great network connectivity (Aghaei et al, 2012, p.1). The media 2.0 can also be described as a communication and interactive sites where individuals can post their photos, video, and information then allows the other users to comment on the same.

Media 2.0 is different from media 1.0 in a number of ways. Some of the differences include: first, media 1.0 only allowed the user to read to content on the newspapers or even listen to news on the television without giving any feedback while media 2.0 allows the user to read and write on the websites available (Aghaei et al, 2012, p.1). For instance, Facebook, twitter, and other social network platforms allow users to comment or give feedback of the information that is posted therein. Secondly, in the media 1.0 information was passed one way and thus it was used by companies and media houses to pass information to the public and staff while in media 2.0 information is passed two-way and hence this media is used by companies to get recommendation and suggestion from the people in the community (Aghaei et al, 2012, p.1). Finally, in media 1.0 the owners of a particular media page could get money based on the number of views they have while in media 2.0 the owners of the social media pages get money based on the number of clicks even if the user did not visit the site. Examples of media 1.0 are New York Times, Minsk Newspaper, TV news and traditional news outlets. On the other hand, examples of media 2.0 are the Blogs, Youtube, Twitter, MySpace, and Facebook.

Media 2.0 is used today mostly by youths who use social media platforms. Most people, especially the youths, access their social media platforms frequently. The platforms that are mostly accessed include Facebook, Twitter, MySpace, WhatsApp, and Instagram. The user of social media uses it to interact and communicate with friends from all over the world. They also use social media to share their photos and videos to their friends. The social media platforms are also used by companies to advertise their products and services (Berthon et al, 2012, p.264). Social media can also be used to spread the news to the public. Social media is proven to be the fastest means by which any international news can reach the whole world. For instance, when Donald Trump won the American elections the news reached the whole globe within the shortest time possible.

After media 2.0 they will be a more sophisticated and improved version of the online technology. The new web may be termed as media 3.0 since the first two media versions are named after their generations. This third generation may be more complicated than media 2.0 and it may be available to most users. This media version may allow most mobile phones and tablets to access social media at a cheaper and affordable price. The media 3.0 may also allow the user to use the social bookmarking instead of Google as the search engine (Aghaei et al, 2012, p.1). This new search engine will be important in making the results more intelligent. The result will be close to the requirement of the user rather than the Google that gives the user many results which are not even related to the search. The media 3.0 may also allow users to link more than one social media platform in such a way that it is possible to transfer video, photos, and information from one platform to the next. This media version may be virtual such that it gives the user an opportunity to play online games, visit shopping malls online among other visual activities that the user may wish to engage in. After media 2.0, the new media version that will be designed will be more complicated and will also have additional features and will allow the user to enjoy more privileges when using the internet.

Many people use media 2.0 in their day to day activities. Some of the ways in which they use this media include to communicate to family and friends, to market and sell their products, to pass important news and just to share their stories, video, and photos. Companies use the media 2.0 to advertise their products and services. Such companies come up with either a video or photos that are meant to entice the viewers to buy their product. Other companies use media 2.0 to sell their products they do so through e-commerce (Berthon et al, 2012, p.264). These companies deliver these products bought online to their clients and they are paid on delivery (Sashi, 2012, p.263). People use media 2.0 to communicate with their family members and friends who live far away from them. Facebook and WhatsApp offer a cheap and reliable means of communicating with friends and family. Media companies use media 2.0 to deliver news to citizens who visit their websites or follow them on social media platforms. Other individuals such as musicians use this web to share their latest songs or even photos. Bloggers use media 2.0 to share some information on particular sensitive topics that affects them and the community at large. Students use media 2.0 to conduct their research and to do their assignment (Hew and Cheung, 2013, p.56). They also use it to get news on the latest events in the country. Media 2.0 is, therefore, important and it is used by most people in their daily lives.


Aghaei, S., Nematbakhsh, M.A. and Farsani, H.K., 2012. Evolution of the World Wide Web: From WEB 1.0 TO WEB 4.0. International Journal of Web & Semantic Technology, 3(1), p.1.

Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), pp.261-271.

Hew, K.F. and Cheung, W.S., 2013. Use of Web 2.0 technologies in K-12 and higher education: The search for evidence-based practice. Educational Research Review, 9, pp.47-64.

Sashi, C.M., 2012. Customer engagement, buyer-seller relationships, and social media. Management decision, 50(2), pp.253-272.

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