• Hello everyone, today is a beautiful day. I am posting the statistics from what I have read  and summarised of books available in Deakin library, regarding to online dating topic for my portfolio.
  • These are figures that I have found. They were written as texts in books so that I tried my best to displayed into figures for all of you easily see.
  • For ALC203 study only.

Demographic and socio-economic characteristics of the registered users

  • 17% of all American and 18 % of all European Internet users visit online dating sites (Hitsch, et al., 2010, p.130)
  • 37% of single Internet users who looking for a partner visits a dating websites (Hitsch, et al., 2010, p.130)
  • The biggest age group of the users, which includes 21% of male and 18 % of female users, are in the age of 31-35. The second largest age group of the users, which includes 15% of male and 17% of female users, are in the age of 36-40. The age of the median user is 36.89 years (Convay, et al., 2015, p.668)
  • The majority of users are single, married users account for less than 1%, 32% of users are divorces (Aaron, et al., 2012, p. 11)
  • 70% of male and 68% of female users do not have children; 30% of men and 42% of women have children  (Aaron, et al., 2012, p. 12)
  • 33% of users have college degree, 16% of users have master’s degree, and 4% have doctoral degree (Hitsch, et al., 2010, p.394)

Reason for registration on the social dating websites:

  • 58% of men and 58% of women want to “start long term relationships”.
  • 7% of men and 10% of women want to “make new friends”.
  • 30% of men and 29% of women “just looking/curious”.
  • 3% of men and 6 % of women noted that “a friend put me to this” (Hitsch, et al. 2010, p. 395).

Users’ self-representation and self-evaluation:

  • 51% of users attach one or more photos, 49% of users has no photo on their profile
  • 22% of men and 25% of women state that they are “very good looking”
  • 53% of men and 54% of women state that they are “above average looks”
  • 24% of men and 29% of women state – “I look like anyone else walking down the street” (Hitsch, et al., 2010, p.397)

Age preferences of users in online dating websites:

  • Heterosexual men on average prefer the younger partners (men with average age 36.89 requests women of age 33.2).
  • Homosexual men and homosexual women, of average age, prefer partners who are slightly younger (35.86 years).
  • Heterosexual women on average prefer men who are older than themselves (women with average age 36.89 requests men of average age 38.98).
  • Heterosexual men from oldest age group (61-) prefer significantly younger women (44.63 years), while heterosexual women from the youngest group (18-20) prefer significantly older men (33.32 years) (Convay, et al., 2015, pp. 667-668).

Homosexual’s men self-representation on social dating websites:

  • 7% of men described their masculinity in the text of the profile, 0% describe themselves as feminine.
  • 19% of men mentioned their body type, gym level and fitness level in their profiles
  • 31% attached their shirtless photos.
  • 78% of those who have avatar photo, show full faces, and 21% show partial face in their main profile photo.
  • 22% have faceless profile photos (Miller, 2015, p. 642).

Hope you all the best with your final pofortlio two.


  • Aron, A. (2012) Online dating: A critical analysis from the perspective of psychological science.  Psychological Science in the Public Interest, Volume 13(1), pp. 3-66
  • Convay, J., et al. (2015) Finding your Soulmate: Homosexual and heterosexual age preferences in online dating. Personal Relationships, Volume 22 (4), pp. 666-678.
  • Hitsch, G., et al. (2010) Matching and Sorting in Online Dating. The American Economic Review, Volume 100 (1), pp. 130-163.
  • Hitsch, G.J., et al. (2010) What makes you click?—Mate preferences in online dating. Quantitative Marketing and Economics Volume, 8(4), pp. 393-401
  • Miller, B. (2015) “Dude, Where’s Your Face?” Self-Presentation, Self-Description, and Partner Preferences on a Social Networking Application for Men Who Have Sex with Men: A Content Analysis. Society & Culture, Volume 19(1), pp. 637–658

Thi Bao Chau Tran

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