INTRODUCTION AND OVERVIEW

The following content is used only for ARL206 week one.

Your first blog post. Introduce yourself and your blog to your readers. Consider your experiences so far with blogs and blogging and your social media consumption. Also think about what you are hoping to get out of this unit and the blogging process. You could also consider the implications blogging has for public relations.

Hello there! I am delighted that you have taken some time to know a bit about me. My name is Thi Bao Chau Tran, born and raised in Vietnam, China’s next-door neighbour (did you know that I refer to call it An Nam instead of Vietnam?).

I don’t talk about my past. It was wonderful and full of colours, painted me by me!

I decided to follow my passion, or perhaps my hobby. I realized that I have this insatiable obsession with Public Relations. The strategies and tactics applied in public relations have been some of the features that have continued to amaze me over the years.

Get ready, watch this space as I take through the dynamics of public relations. In my series of posts, you will experience or at least get to learn about some of the advantages of public relations and its power to move needles in different departments, products, and services in the fashion industry through strategies and tactics.

Before I decided to try my hand at blogging, I was fortunate to read the work of popular bloggers who have focused their time and resources on the topic of public relations and the strategies used in the fashion industry. I believe public relations has not been effectively applied in the fashion industry. In brief, my social media consumption of this topic has been nothing but a disappointment. I personally believe that the pillar of every customer relation is a strategic system that includes what customers are attempting to attain and how public relations can assist to promote their general objectives. Forming an all-inclusive plan is significant for the reason that it sets shared anticipations and describes measurable outcomes. 

Contrary to other bloggers who have concentrated their time on this subject, I believe that a public relation strategy should be characteristically comprised of three major components: goals, strategies, and tactics. Now, this appears easy enough, however comprehending the distinction involving the three components can be complicated – even experienced PR professionals seldom denote a tactic as a strategy. Taking these facts into consideration, and based on my experience of public relations in the fashion industry I feel obliged to give or present a breakdown of what every component truly means.

As I have said, public relations is my passion, similar to a glass of water on a hot summer. Therefore, I am ready to lighten up this blogging process.

Thi Bao Chau Tran

Thank you and have a good day.

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