|Who do you think uses social media effectively? What do you notice about their messages and styles used with different social media sites?|
Basically, social media are computerized technologies that enhances the creation and sharing of information, ideas and other forms of expression via network system. Some of most used social media sites includes the Facebook, Twitter and Instagram amongst other sites that facilitates people’s interactions that in return creates a good public relation worldwide. Specifically, business operators are individuals who tend to use social media effectively with the aim of boosting business through marketing. The business operators takes the advantage of the technology in creating good public relation among their stakeholders such as the customers and supplies.
The business operator uses different styles on social media sites with the aim of maintain public relationship towards the people which in return enhances good marketing strategies. Business operators can use Facebook Offers as a tactics on marketing. Facebook Offers exists as a type of Facebook ad that can automatically set up directly to the business operator’s Facebook page. Facebook Ad works significantly since they can be created for offline and online businesses. Business operators in this case uses Facebook Offers as a promotional method that will attract quality leads. The business marketer can hyper-target their offers in order to make sure that Facebook users who have a genuine interest of the products view them. Therefore, when a Facebook user clicks on the brand offer in the Facebook news feed, the message is automatically sent to the business operator’s email who gets the notifications about the customer’s request. Thus, in relation to the terms and conditions of the business the products are delivered to the customer upon mutual agreement between the business operator and the customer.
The business operators can also use the media strategy on creating a Linkedln Company page. Linkedln Company Pages are very beneficial on the wellbeing of the business by facilitating a great way for business branding. Also, the Linkedln pages can be used as a mechanism that reach business targeted market. Through this, business can grow as large as the business operator want though it depends on the network created by the company towards the marketing environment. Therefore, the more public relation the business has created, the more size it tends to occupy in a competitive marketing environment.
Many business managers tends to involve the company’s employees in order to assist them administrate the Linkedln page in order to promote the company’s visibility in across the world. Through Linkedln pages, business operators can target their updates based on services and products to a particular market. It enables them to compose a message and present it to a specific customers based on the targeted market. Similarly, when interested individuals such as customers, suppliers and financiers on the company’s operation comes to the Company page, the business personnel can effectively customize the message and speak directly to these individuals. As a results, an effective communication is created which in return makes the interested individuals to develop ownership on the company’s activities thus boosting the essence of public relation.
The public relation can be created by the business operators by the use of the tweeter to create a strong online connection and relationship with the interested individuals towards the company. For instance, a business personnel can tweet up to a group going for a conference on social media marketing world in order to know the people meeting up in a conference. Also, the relation can be enhanced through the use of skype that enable business operators to talk one on one with customers in order to know their needs and preferences and satisfies such needs. Therefore, these social media sites tends to strengthen the business to stakeholders relation that in return boosts company’s performance especially in maximization of profit.
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Thi Bao Chau Tran