The following content is used only for purposed of class ARL206 week eleven.
What are your predictions for the future of social media and PR?
The future of the public relations has already started shaping up. Regardless of the fact there are considerable number of the companies and institutions using the printed media as platforms of reaching the consumers or the target audience, in future the social media will completely take over the role of the printed media due to the effectiveness and the size of the audience has the capability of covering compared to the printed media. The attempt to maximally use the social media platforms to promote public relations will lead to online educating rather than holding workshops and conferences to strengthen relations with the society. This will be promoted through the use of the online written articles. The creation of awareness of the organizations with the goal of enhancing public relations will promote the direct collection of information from the clients rather than the use of techniques such as the companies’ ambassadors in the communities. This will be possible through the filing of the online questionnaires as part of research conducted by the organizations (Social Media and Public Relations: Eight New Practices for the PR Professional2013 1 Deirdre K. Breckenridge Social Media and Public Relations: Eight New Practices for the PR Professional Upper Saddle River, NJ Pearson Education).
The future of the social media is assuming a trend that justifies some predictions such as the intensified strength of the media. This is so due to the presence of both bloggers and the journalists. The bloggers in the current social media platforms are trying to be as organized as the journalists while the journalists are on the other hand trying to reach a larger audience than the bloggers. This means the strength of the media will be intensified. In addition, in future organizations will prefer to use their social platforms in order to control any content the customer posts as a method of protecting the corporate image. Therefore companies will start developing their own social media platforms and applications to act as the interactions avenues for their clients. This trend is mostly observed by the financial institutions where companies have developed their own applications and website to act as the interaction interface with their customers.
Cebalovic, M. and Jaksic, I. (2013). PR on the media and media on the PR. Kultura, (139), pp.53-70.
Social Media and Public Relations: Eight New Practices for the PR Professional2013 1 Deirdre K. Breakenridge Social Media and Public Relations: Eight New Practices for the PR Professional Upper Saddle River, NJ Pearson Education (FT Press) 2012 159 pp. $18.99 (paperback). (2013). Journal of Consumer Marketing, 30(1), pp.88-89.
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