Hello everyone these are cases that I have been working on in class ALR279, FOR STUDY PURPOSE ONLY.


Case study: Rebel Wilson and Woman’s Day magazine (Bauer Media)

  • How would you describe Rebel Wilson’s brand before the recent case?

Before the Rebel Wilson’s defamation case, she is a renowned actress having to be among the cast of ‘pitch perfect’ and ‘how to be single.’  According to the Ellen Show (Nov 3, 2015), she is depicted as an adventurous celebrity as she has been touring various tourist destinations such as Dubai.

  • How would you describe Woman’s Day brand before this case?

Woman’s Day’s publisher Bauer Media has a reputation of being publishing stories regarding celebrities in Australia. The magazine majored on celebrity gossip publishing controversial material such as age, marital affairs. Before Rebel Wilson’s defamation case, the Woman’s Day brand major publications contained information that was largely true.

  • Have you changed your opinion?

After Rebel Wilson’s defamation case, I think that the magazine was guilty of defaming celebrities. The courts ruled in favor of Rebel Wilson since she was able to prove that the articles published by Bauer Media questioned the truth about her age and her ghetto upbringing which portrayed her as a serial liar. The articles made her go through tough time occasioned by floods of tears and overuse of sleeping pills consequently causing a urinary tract infection.

  • How would you measure sentiment about Rebel Wilson or Woman’s Day?

The sentiments of Rebel Wilson during the defamation case as a being emotional as she claimed that the media’s lies about her were meant to ruin a reputation she had worked very hard to build. On the other hand, Woman’s Day magazine claimed that the information they had published had some truth in it. However, being a gossip magazine, their sentiments are viewed as defamatory since their main concern was not Rebel Wilson wellbeing but selling more copies out of the controversial news.

  • Thinking about rebuilding//learning from past mistakes – what would you suggest Woman’s Day do now?

For prior experiences, one of the most probable moves for Woman’s Day magazine would be to go back to court appealing on the defamation ruling. According to the media’s counsel, Adrian Gross, the magazine would move to appeal for the revisiting a number of the damages offered seeking to reduce the quantum as it would seriously hurt the industry if other such cases are to use the same precedence.

Case study: Uber

  • What are the issues identified in this case?

The issues in this case study are the forced resigning of the Uber co-founder Travis Kalanick. The shareholders blame the CEO of scandals that begot the company hence seeking for his resignation. The scandals included sexual harassment culture at the workplace and discrimination especially his argument with an Uber driver.

  • Who are the stakeholders?

The five shareholders that requested for the resigning of Uber CEO Travis Kalanick included; Benchmark, a capital venture firm that invested in Uber at its initiation stage. Other investing shareholders at Uber that requested the CEO to resign are Lowercase Capital, First Round Capital, Fidelity Investments, and Menlo Ventures

  • How would you describe the response?

I would describe Travis Kalanick’s response to the requests by the shareholders to resign as a bold move. As per his final words as the company’s CEO, Travis said that loved the company more than anything in the world hence resigning so that the company can go back to growth and not dragged down in others fights.

  • Do you use Uber and does this alter your opinion about the company (why/why not)?

Personally, I use Uber since it’s a convenient source of transport. Despite the recent scandals the company has experienced lately, I still think it’s founded on a great thought of providing convenient and reliable transport globally.

  • Thinking about rebuilding//learning from past mistakes – what would you suggest Uber do to move forward?

I think Uber shareholders will find a CEO that can fit in Travis’s shoes. However, if the company fails to perform well, Travis might be recalled for strategic advice. Gauging from past experiences, firms that lay off their founders and CEOs like Apple, Munchery, and Zynga often need their initial CEO when things failed to work.

Case: McDonalds and Greenpeace Pressure from NGO stakeholder – Greenpeace

  • Was legal action was the best approach to deal with such stakeholder concerns?

From my perspective, It was a wrong move for McDonald’s to take legal action against Helen and Dave members of an NGO known as Greenpeace eventually they lost the case. The NGO had conducted a campaign against McDonald’s arguing that they were exploiting children through adverts, promoting unhealthy foods as well as exploiting their staff. Opting to lodge a case against the NGO eventually cost the firm 10000 pounds as damages but also led to further protests that caused largest ever drop in profits of 71% by 2003.

Case study: Social media industry 

  • Select a social media platform as your focus

I choose to focus on Facebook since it’s the most popular platform with over 2 billion active users as at June 2017.

  • Identify potential issues

One very serious potential problem associated with Facebook is lack of privacy for personal information from being accessed by the third party. Due to the high amount of people accessing the Facebook platform, it’s possible that users can have third parties having unwarranted access to their private information.

  • Which stakeholders are impacted/potentially impacted?

Stakeholders that are impacted in the event their information is accessed by the third party include; employees, customers, investors and business partners among others.

  • What policies/measures are in place now?

Security is paramount at Facebook, and that is why currently a privacy framework has been set. The framework consists of encryption of personal activities hence offering secure browsing; protection from spamming; no personal information is shared with third party unless required by law.

  • What needs to be done?

Further research should be conducted to determine strict protection of personal information from access by the third party. With the current increase in cybercrime, Facebook should ensure that better measures are put in place to protect users’ personal information from hackers and other cybercriminals.

Case study: Lance Armstrong 

  • What type of crisis was this?

The crisis type of Lance Armstrong cycling doping scandal would be described as human-error product harm this is because it could have been prevented.

  •   What response strategy did Armstrong adopt?

Armstrong and his team first reacted to the allegations by using the denial strategy whereby they attacked the accuser. They challenged the organization that made those allegations. After this strategy failed, he uses the “diminish” strategy whereby he tries to justify himself by saying that he has never been tested positive earlier. Armstrong’s next strategy was to admit to having doped in an interview with Oprah Winfrey hence using the “rebuild” strategy.  He took the apology direction by accepting responsibility and apologized to those people who look up to him as a role model.

  •   How would you explain the duration and response?

Ever since Armstrong was accused of doping by former teammate Floyd in 2009, he admitted of using performance-enhancing drugs publicly at an interview with Oprah whifney in 2013.

Case study: The Exxon Valdez incident

  •   What type of crisis was this?

The type of crisis in the Exxon Valdez incident was a technological crisis because it was caused by a break down in the appliances used.

  •     What was the response/was it sufficient?

The response strategy to the Exxon Valdez incident was responded to by denial whereby they stated that the tanker was unstable. Alaska accepted responsibility and agreed to do the clean up after receiving the news.


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